To combat this Google have restrict guidelines about using exact business information with Local Listings as the business offline.
That is Business Names should appear how they do offline ( dont add extra keywords along with Business name), physical addresses should be used, some telephone numbers should be used, main URL should be used.
Ultimately Google are trying to ensure only genuine businesses with local physical addresses are on Google Maps.
Where as Local Listings were completely separate from main Search Engine Results Pages the new system is combining the 2.
What the combination means it is now more important to gain citations to rank high in Google Business Local Listings. Effectively it encourages webmasters to display the same information wherever they appear online.
Not only is this a good thing, as it builds up trust, it could also actively discourage anchor text manipulation, as it could now be seen as more important to use either the business name or the URL as the anchor text.
So What are my tips to rank high in Google Local Business Listings;
Ensure you display your contact details on your website, use the same business name and telephone number, ask other people to use your business name or URL as anchor text when linking back to you, add your correct details to business directories, basically, ensure to build up strong footprints using the same details so as to help Google recognize you.
This is just one reason why the SEO Planet is now using the same as Google describe to help to improve your Google Local Business Listings. Not only does it help with visitors traffic it can also help with your own Google Local Business Listings.
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