10 Things to Avoid Mistakes in SEO

1. Focus " Buying" Phrase- as shoppers get more serious Keywords get more specific like "birthday cake Kolkata". Think of what people are searching for when they're ready to but.

2. Skip Generic Phrase- tire kickers love generic keywords. As in the example above, try to make your keyword phrases 3 words or longer.

3. Interation- try using what I call "interation" like locations. "kolkata" etc.

4. Is it a soda or pop?- there may be more than one way to say the same thing. Use Google's keyword suggestion tool to choose the most popular term and maximize your search.

5. Do a search- for each keyword you're consider ring, make sure you actually look it up in the various engines. You'll glean really helpful data from this.

6. Know your neighbours- know what kinds of results you'd be surrounded by. Ranking on some keywords can hurt your brand by association.

7. Know your competition- your search competition- who is at the top of this list for the keywords you want, how big is their site and how well optimized is their site.

8. List Length- for SEO the size of your list should depend on how much content you have to work with and how fierce your competition is. Start by looking at the keyword density of your competition as a target. For example 5% means 5 repetitions for every 100 words. You can then figure out the potential size of your list by taking the keyword density you're aiming for vs. the number of words you have available per page and the number of page on your site.

9. Products & Brands names- these can be highly valuable. If your customers know them, don't forget to optimize for them.

10. Don't Forget Misspellings- of brand names, locations names, your company names, names of prominent staff etc.