How to Improve Your Search Engine Ranking ?

How to improve your Keyword Density

1. When planning a page, think about which search terms a user is likely to use when searching for the information your site provides. For example, a visitor who is looking for information on "Search Engine Ranking" may search for things like "search engine positioning", "search engine placement", "keyword density", "top ranking", and the like.

2. After you have collected your list of keywords, do NOT simply dump those keywords into a senseless list on your web page. I have seen some websites do this in an attempt to influence search engine listings. This may not work with all search engines. Some of the processing keywords and if it sees keyword occuring to gather in a senseless sequence, it may penalise your website.

3. Instead, try to form sentences that use those keywords. If you are a good writer, you may have to kill of those good habits you previously used in writing documents; for example, may good writers have an aversion to repeating a particular word too often, choosing instead to use alternative terms that mean the something. This makes for more pleasant reading, but if will not help you get your site listed with a top rank in search engine results for that particular keyword.

For instance, if you want your page to have a high ranking when someone searches for the phrase "search engine ranking" keep repeating the phrase "search engine ranking" in your document instead of substituting with pronouns like "it" and the like. Do likewise for the other keywords that you want a high density on the page. You'll of course have to use your discretion with this, or your page will be unpleasant to read.

You can see on example of how this is done by examining this article itself, and see how often I have repeated keywords and phrase like "keyword density", " search engine ranking" and "search engine positioning".

4. In day of old, some people tried the trick of having a very short page for particular keyword. For example, the page may only have the following one sentence, "keyword density" is important in "search engine ranking". since there were so few words on the page, the page was actually easy to draft and the keywords
"keyword density" and " search engine ranking" have a very high density on that page.

This method is not very useful nowadays. For example, at the time I wrote this, it no longer appears to work with Alta Vista. Which seems to rank page that are bigger than 4k more fovourably.