Improve Your Site's Placement in Search Engines

One of the simplest way to improve your site's placement in the search engine results is to work on the keyword density on your page.

For my purpose here, I will refer to a "keyword" as a word that the user searches for when using the search engine. Generally speaking, keyword density is the ratio of the words that is being search for (the keyword) against the total number of words appearing on your web page. If your keyword occurs only once in a page of one thousand words, it has a lower keyword density than a keyword that occurs for times in a page of similar length.

If a particular keyword has a higher density on your web page then the likelihood of your page obtaining a better search engine ranking increases.Note that not all search engines bother with keyword density and indeed even those that do have their own algorithm for computing the density of a keyword. However, the principles described in this article is general enough to help your page improve its ranking in the engines that take keyword density into account.